When Metro Shoes' Pimpri-Chinchwad outlet listed on Grabzo in December 2025, they were sceptical. They'd tried social media ads, Google listings, and pamphlet drops — all with mixed results. One month later, they had 35% more foot traffic and 140+ new customers who walked in with Grabzo QR codes. Here's how they did it.
The Challenge
Metro Shoes Pimpri-Chinchwad had a loyal base of repeat customers, but new customer acquisition had plateaued. Their location on a busy commercial street meant high rent, and they needed to convert more walk-ins to justify the cost. Online ads brought some visibility, but the attribution was murky — they couldn't tell which customers came from which channel.
"We were spending ₹15,000 a month on Instagram ads and couldn't tell if a single customer came from them. With Grabzo, every redemption is tracked. We know exactly what's working."
— Store Manager, Metro Shoes PCMC
The Strategy
Metro Shoes took a methodical approach to their Grabzo launch, running three types of offers simultaneously:
Offer 1: The Anchor Deal
"30% OFF on Formal Shoes" — a high-value, broad-appeal offer designed to attract first-time visitors. They set a limit of 50 redemptions to create urgency.
Offer 2: The Volume Play
"Buy 1 Get 1 Free on Sneakers" — a BOGO deal targeting the younger demographic. With a limit of 100 redemptions, this became their most popular offer.
Offer 3: The Loyalty Hook
"Flat ₹500 OFF on purchases above ₹3,000" — designed to increase average order value and encourage return visits.
The Results: 30 Days In
- 142 total QR code redemptions across all three offers
- 35% increase in foot traffic compared to the previous month
- 68% of Grabzo customers were first-time visitors to the store
- Average bill value from Grabzo customers was ₹4,200 (higher than walk-in average of ₹3,100)
- The BOGO sneaker deal hit its 100-redemption cap in just 18 days
Key Insights from the Dashboard
Metro Shoes used Grabzo's analytics dashboard to track performance in real time. Some of their key findings:
- Peak redemption days: Saturdays and Sundays accounted for 55% of all redemptions
- Peak hours: 5 PM to 8 PM saw the most walk-ins from Grabzo users
- Discovery radius: Most customers came from within a 3 km radius
- Conversion rate: 28% of people who viewed the offer ended up redeeming it
"The dashboard is a game-changer. For the first time, we can see exactly how many people viewed our offer, how many claimed it, and how many actually walked in. No other platform gave us this level of clarity." — Store Manager
What Made It Work
Three factors set Metro Shoes' Grabzo strategy apart:
- Offer variety: Three different offer types attracted different customer segments
- Urgency through limits: Capping redemptions created a "grab it before it's gone" effect
- The "New in Your Area" badge: As a newly listed shop, they received 30 days of priority visibility on the map
What's Next
Metro Shoes has now made Grabzo a permanent part of their marketing mix. They rotate offers weekly, use the analytics to optimise timing and discount levels, and have seen their Grabzo-driven foot traffic sustain even after the initial "New Shop" boost ended.
Their advice to other shopkeepers? "Start with a strong anchor offer, set redemption limits to create urgency, and check your dashboard every day. The data will tell you exactly what to do next."
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